Conversion Rate Optimization

Improving the Conversion potential of your Landing Pages and Website.

Arguably the biggest opportunity for improvement in Return on Investment is through your improving the click path to conversion. This could be converting a user coming through the natural results to the home page and getting them marked up as a conversion. Another example could be from a paid search campaign taking the user to a landing page and finishing off in a conversion. Too often clients focus on spending money increasing the volume of traffic visiting the website without making sure they are getting the most scale and lowest acquisition cost out of their website or landing pages. It only takes small rises in conversion rate for a huge difference in your Return on Investment.

Once you have improved your conversion rate then you can start looking at investing more money in marketing because your acquisition cost has lowered and therefore you can drive scale. Having a clear click path to sign up or purchase will increase your websites credibility. Not only would this increase your personal scale from your marketing campaign but it can open the doors to super affiliates getting interested in your offering.

Here are a few examples of areas that we would look to test:

1. Headlines are potentially the most important part of your landing pages & PPC campaign as these are what first catches the consumers attention:

a)Core message of headlines – are you attracting the right customers?
b) Use formulaic headlines – 7 Prepaid Truths you may not know.

2. Tagline under the logo.

3. Add a guarantee – the bolder the better. But make sure you can & will back this up.

4. Adding testimonials at different stages of the conversion path to add crediblity.

5. Try different Calls to Action & Offers:

a)Test different call to action button graphics
b) Buy Now and Get 10% off...