SEM / PPC
Advive's SEM / PPC fuses pioneering marketing ideas with effective paid search management and quality analysis to drive more scale & reduce acquisition cost.
To give you an idea of what we can do, these are some of our recent client successes:
- Increasing Scale of Acquisition
- Reducing acquisition cost or eCPA
- Driving Return on Investment (ROI)
- Growing volume of targeted traffic
- Improving Click Through Rate (CTR)
- Enlarging Share of Voice (market share)
Are you looking for something different?
Search Engine Marketing (SEM), Pay Per Click (PPC) and Paid Search are just some of the names given to this key digital acquisition channel.
Collectively we have 20 years of online experience and have a proven track record in numerous verticals. We understand that you need to measure your campaigns success through ROI and the effect it has on your bottom line.
We have run successful campaigns across multiple advertisers - Google, Yahoo, Bing (formerly MSN), Facebook, AOL, Ask, 7 Search, MIVA & ABC Search to name a few. To prove that we are leaders in innovation here are a few of the techniques that we implement on our campaigns. Hopefully you will notice something you haven't seen before... If these ideas are nothing new then pick up the phone and give us a call and challenge our knowledge - these are a fraction of the exciting advances to push the boundaries of paid search.
We develop thousands of Negative Keywords in our accounts.
How many negative keywords do you have on your account? Do you just have standard campaign negative keywords that you apply across the board? Do you extensively negative match at ad group level? Do you use Google Analytics to expand your negative keyword set?
The questions above are the starting points of our approach to negative keywords, the real tricks aren't mentioned above. This is to ensure that you are getting the most targeted traffic available.
We constantly test our Ad Copy to ensure that we are getting you the best results.
When did you last test the visual artistry potential of your ads? Which style of Word Art best captures the clicks of your high converting demographic? What were the results of your test into including symbols such as bullet points? What Neuro-linguistic Programming (NLP) techniques do you use to improve your Click Through Rates?
We understand Multilingual & international marketing..
Check or Cheque? Lorry or Truck? College or University?
These are just some of the differences thrown up when you compare British English with American English. Imagine the variation in marketing message that can occur when comparing different languages, not just dialects. You need an agency that understands the potential problems, how to address them & how to improve them.
We will help you improve your Conversion Rate.
While it is important to make sure that your paid search campaign is to the highest standard, this is only half the battle. Improving how many of your visitors convert on your Landing Page is essential in today's environment. Understanding the behaviour and actions of your consumers and translating this into how your website converts them see your ROI improve at rates you never thought was possible. How is this possible? Running various tests on your website - we don't guess, we make informed decisions based off results from your target market.